The Try It Spiced campaign was a large project that spanned across experiential brand-identity building, media-focused brand development and a strong push on PR. The campaign was a multi-agency effort that saw Red Heart Rum Spiced pushed as a fun and exciting brand. 

While the campaign was based around experiences, I was involved in creative ideation during the campaign which spanned across various levels of implementation for the Red Heart Spiced brand. Most of the PR efforts were based through radio (with 5fm) and Youtube. The campaign was successful in terms of brand exposure and delivering a refreshed brand identity to the consumer market.